It’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many students now search for information online prior to making decision, your site may be the first chance you have at making a good impression on a prospective student.
One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger institute. The inverse is also true. You might have seen many institutional websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.
Even if you have a small operation, but when it comes to benefiting from a website, size does not matter. It doesn't care if you're a one-man show or a 1,000-employee giant institute; if you don't have a website, you're losing prospective students to other institutions that do. Beside this weak picture of the Institute has been also portrayed.
Here's the exception to my rule: It's actually better to have no website at all than to have one that makes your institute/organization look weaker. Your site speaks volumes about your activities, student-share, and members facilities. It either says, "Hey, look, we take our institute so seriously that we have created this wonderful site for our students and members!" or it screams, "Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!"
Website is an important part of your business. Make sure you treat it as such.
Members support organizations and causes that they believe in. A website is a fantastic tool to promote an organization and build trust – that is, if you do it right… A well-developed website can convey trust and credibility, induce students to join you. For a business, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are.
It will also help to improve your Branding; Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty. More worrisome: if you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website! Eat, or be eaten!
A website is easier, cheaper and quicker to update than print material. Its' capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.
Gather Information and Generate Valuable LeadsYou can gather information about your members and potential students by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted students looking to use your products and services.
A website can be a great PR tool. You can post Press Releases on it, or articles, or a complete Press Kit – with pictures, sound files, bios, and more! You can also start a forum or blog (an interactive type of online diary), which can be a great PR tool.
By providing answers to questions on your website, registration and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms must be used to allow students to request registration or ask further information. Save costs by allowing users to download invoices, brushers and important documents. The opportunities are endless.
The world is your oyster – especially with a website, which allows you to communicate with audiences worldwide (as long as you both understand the same language). Geographical locations or time zones are no longer a problem with the 24/7 availability of a website. So upload everything you have for your students/members.
Have a fundraising event? Want to promote your presence with seminars, workshops etc.? You will increase awareness when you create a website for the event. Show dates, programs, prices and driving directions – to name but a few features that will be greatly appreciated by your target audience.
Want to take it a step further? You may even want to consider selling (or pre-ordering) tickets for your events on a website. Shorter line-ups, less expenses: it sounds like a good idea to me…
Brochures and flyers only allow for a few lines of communication beside the problem of distribution. A carefully crafted website can guide your prospective students, students or members through page after page of information. Another advantage is that you can add audio and video to these pages – something that paper communication tools cannot offer.
Whether you’re professional members are looking for a job, or an expert is required in the industry: you can show that to the whole world by having a comprehensive website.
A website could be used as a Great Recruiting Tool. If someone is looking for talent or posting job opportunities in newspapers or their website, your website could be used a great recruiting tool for placing your students and members just by letting them know about the vacancies. I think a highly effective way to 
use a website is to use it as a recruitment tool. You can obviously use it to post vacancies, but you may also consider placing a more general invitation to send resumes. This way you may already know the right person for the job offering in the market. As being done greatly by ICMAP:
use a website is to use it as a recruitment tool. You can obviously use it to post vacancies, but you may also consider placing a more general invitation to send resumes. This way you may already know the right person for the job offering in the market. As being done greatly by ICMAP:
Websites can make you student’s/member’s lives easier – and yours! Look at online banking, or ticket ordering. Whole new industries have emerged because people want to be able to do things themselves, from their home or office – because it is easier. So: what will make your student’s/member’s lives easier? So allow online fee payment and submission of various forms. . As being done greatly by ICAP: It is hard to showcase services office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other.
Technical services should be provided like:
· Selected Opinions
· Technical releases Public Sector Auditing
· Technical releases Public Sector Accounting
· Circulars
· Public Sector Auditing Standards
· Public Sector Accounting Standards
· Corporate Law
· Tax Law
· Discloser checklists
· Illustratives & Guidelines
· Best Public Sector Report
As greatly being done by ICAP and AICPA
Volunteer services could also be availed by the Institute by constituting Committees/Task forces as being in well mannered by AICPA:
It’s a great chance to upload the
· PIPFA e-Journal
· Newsletter
· Research paper (official/un-official)
· Technical releases
· articles etc.
As being done greatly by ICMAP:
It is a great to assist the students by uploading
· Past Papers · Suggested Books
· Paper outlines / syllabus
· Examiners Comments
· Paper marking general methodology
· And especially a complain box because you are allowing various institute to teach your students, don’t forget they are actually your students and you have to listen and resolve their problems at earliest. etc
As being done greatly by ICMAP and ICAP:
· Do use a secure online fee payment system.
· Do keep your audience in mind and create copy that personally speaks to them.
· Do create a clear and compelling message.
· Do update your site content and keep it fresh and current.
· Do anticipate and answer your visitor's questions.
· Do include student registration to action on each page. You won't get student if you don't ask for it.
· Do offer links to programs like Acrobat Reader needed to view your site information.
· Do choose a Web host that provides exceptional service, minimal down time, and consistent site backups.
· Do title each page to be search engine (and bookmark) friendly.
· Do use a suggestion-inbox / feedback .
...and
· Don't confuse your visitor with too many topics on one page. Organize information logically.
· Don't let your site become outdated. Your credibility will disappear if you offer Mother 's Day specials just in time for Father's Day.
· Don't take your customer's privacy for granted. Create a privacy policy and stick to it.
· Don't ignore or delay students requests. Return all requested inquiries promptly because you never know whom they may recommend you to even if they don't get registered.
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